Think All Dry Dog Food Is The Same? Think Again…

AUGUST 12, 2026

For millions of dog owners across the UK, choosing the right food for their dog is an important part of looking after them. But with so many different dry dog food options available, it isn't always easy to know what really sets one recipe apart from another.

It can be easy to assume that one bag of dry dog food is much like another, but that's not necessarily the case. Two foods can both be labelled "dry dog food" while having completely different recipes, ingredients and nutritional profiles. One might be made with quality animal protein, vegetables and carefully selected ingredients, while another could contain cereals, fillers and artificial preservatives, colourants and additives.

The word "dry" doesn't tell you what's actually inside, which is why it's worth taking a closer look at the ingredients and understanding what you're putting in your dog's bowl.

So, What Makes A Good Dry Dog Food?

It starts with what's inside the recipe. When choosing your dog's everyday food, it's worth taking a look at the ingredients and asking a few simple questions. How much animal protein is included? What are the main ingredients? Does the recipe contain cereals? Are artificial preservatives, colourants or additives being used?

At Simply Jaspers, we've kept things straightforward. Our dry food recipes contain no artificial additives, preservatives, colourants or fillers, and they're made without cereals.

Take our Chicken & Butternut Squash dry dog food, which contains 50% chicken, including 22% fresh chicken, alongside butternut squash, fruit and vegetables. It's also grain-free and hypoallergenic, making it an appealing option for owners looking for hypoallergenic dog food or grain-free dog food.

What About Sensitive Tummies?

Of course, every dog is different. Some seem to have stomachs made of steel and can eat almost anything, while others can be more sensitive to what goes into their bowl. That's why many owners look for dog food for sensitive stomachs or hypoallergenic dog food when choosing their dog's meals. Simply Jaspers dry food is made with quality, easily digestible ingredients, making it a great option for owners looking for a carefully considered recipe. However, if your dog has ongoing digestive problems or a diagnosed allergy, it's always best to speak to your vet before making changes to their diet.

Three Recipes. One Simply Jaspers Approach.

Chicken might be a firm favourite, but it's not the only option. Our Lamb & Butternut Squash with Green-Lipped Mussel contains 41% lamb, including 20% fresh lamb, combined with butternut squash, fruit and vegetables, as well as green-lipped mussel, glucosamine and chondroitin.

For medium and large breeds, there's also our Chicken & Butternut Squash Large Breed dry food, formulated with bigger dogs in mind and containing ingredients selected to support their joints and healthy weight management.

With chicken, lamb and a medium and large breed recipe, Simply Jaspers offers a choice of dry food suitable for dogs of all breeds and ages, with recipes to suit different needs and preferences.

Why Not Let Your Dog Try It?

We could tell you all about Simply Jaspers, but ultimately, there's one opinion that matters most: your dog's.

And right now, you don't have to commit to a whole bag to find out whether they approve. We're offering a FREE Simply Jaspers dry food trial pack, so your dog can have a proper taste before you decide whether to make the switch. You simply pay £3 delivery.

It's a simple way to see if your dog loves Simply Jaspers as much as so many dogs and their owners across the UK do.

Simply Jaspers 100g Dry Food Trial Pack

£0.00

£6.00

Why Choosing Good Dog Food Matters

Your dog's diet plays an important role in their everyday health and wellbeing, supporting everything from healthy digestion and energy levels to maintaining a healthy weight and overall condition.

When they're eating the same food every day, choosing a nutritionally complete dry dog food made with quality ingredients really matters.

With Simply Jaspers, you can see exactly what goes into their bowl…and there's no need to commit straight away.

Try Simply Jaspers for just £2 delivery