Our Story

Simply Jaspers

Simply Jaspers began with one special dog, Jasper, our much-loved family companion. From the beginning, Jasper brought joy into our lives, and we wanted only the best for him. However, as the months passed, Jasper developed quite specific dietary needs, and we struggled to find an available and enjoyable food that was nutritious and healthy.

This problem inspired us to create our own pet food, especially for him. We realised the food needed to be as pure and nourishing as possible. Through Jasper, we saw the impact that simple, natural ingredients could have on our pets’ health.

So, in 2016, Simply Jaspers became more than a personal mission—it became a promise to pet owners everywhere who believe, as we do, that what we feed our pets matters. Since then, we have dedicated ourselves to creating recipes that stay true to Jasper’s memory: honest, simple, and purely natural.

The “Simply” in Simply Jaspers is our commitment to keeping things uncomplicated and transparent. Every ingredient serves a purpose, supporting the vitality and joy of the pets we cherish. Each bag of Simply Jaspers honours the life and love Jasper shared with us.

Although Jasper is no longer with us, his memory continues to guide our mission.

Simply Jaspers isn’t just a brand—it’s a promise to every pet and pet owner, inspired by one special dog’s journey.

The Start of our journey

Simply Jaspers began with our beloved beagle, Jasper. Finding the perfect food for him inspired our commitment to high-quality pet nutrition.

New Products

Expanding our family of products, we launched two new product ranges: Country Casserole Wet Food and four flavours of nutritious semi-moist treats.

Our New Head Office

In early 2022 we moved to a larger, more efficient facility, combining our warehouse and retail outlets. With an on-site retail unit, we streamlined operations and improved customer service.

Broadening Horizons

Continuing our growth, we have broadened our horizon by opening an Amazon store, as well as expanding our export territories as far as Japan.

Celebrating 10 Years

Simply Jaspers has officially turned ten, and to make the year even sweeter we’ve introduced six brand new treats in tasty new flavours.

The Start of our journey

Simply Jaspers began with our beloved beagle, Jasper. Finding the perfect food for him inspired our commitment to high-quality pet nutrition.

New Products

Expanding our family of products, we launched two new product ranges: Country Casserole Wet Food and four flavours of nutritious semi-moist treats.

Our New Head Office

In early 2022, we consolidated our warehouse and retail outlets into a larger, more efficient facility. This move streamlined operations and, with an on-site retail unit, allowed us to enhance our processes and customer service.

Broadening Horizons

Continuing our growth, we have broadened our horizon by opening an Amazon store, as well as expanding our export territories as far as Japan.

Celebrating 10 Years

Simply Jaspers has officially turned ten, and to make the year even sweeter we’ve introduced six brand new treats in tasty new flavours.

quality ingredients

We carefully source natural, high-quality ingredients and craft our recipes with expertise to ensure every bite supports your dog’s health and wellbeing.

Explore Our Range

Dedicated to animal health

Our products are designed to mimic your dog’s ancestral diet, packed with a variety of fruits, vegetables, and human-grade meats—what’s on the bag is exactly what’s inside. Simple!