Why High-Quality Meat Matters in Dog Food

JUNE 08, 2026

If you’re reading this, chances are you love dogs just as much as we do. Our priority as dog owners and lovers is to give our furry friends food that helps them lead a healthy, happy, energy-filled life, fuelled only by the best ingredients. We’ve all been there: prioritising convenience and price, or grabbing the same standard formulas day after day without looking closely at the ingredient list. But one of the most important requirements when choosing your dog’s next meal is the quality of the meat used in the recipe.

Meat is a key source of protein, and protein plays an essential role in supporting your dog’s everyday health, from muscle maintenance and energy to overall wellbeing. But not all meat-based dog foods are made the same, which is why understanding what goes into your dog’s bowl can make all the difference.

Why is meat important in dog food?

High-quality animal-source proteins contain the essential amino acids dogs need, providing key nutrients that support overall health, digestion, energy levels, and long-term wellbeing.

That's why it's important to choose a food made with clearly listed ingredients, quality protein sources, and no unnecessary fillers.

Nutritional guidelines set by FEDIAF (the European Pet Food Industry Federation, which provides the standards followed across the UK and Europe) state that adult dogs require sufficient dietary protein to maintain healthy body function. A meat-rich recipe made with carefully selected ingredients can help support:

- Muscle maintenance and repair
- Healthy energy levels
- Normal immune system function
- Overall health and wellbeing

A Closer Look: The Simply Jaspers Way

Here at Simply Jaspers, we focus on delivering easily digestible, high-quality and natural dog food that is also rich in protein.

Our Simply Jaspers Chicken & Butternut Squash recipe, for example, is made with 50% chicken, 22% of which is Fresh Chicken, alongside butternut squash for added antioxidants, vitamin C and E, as well as a variety of fruit and vegetables. Not only does it contain high-quality meat, but our best-selling recipe is also hypoallergenic and grain-free, making it the best dog food option for all ages, breeds and sizes.

Another all-time favourite product is our Simply Jaspers Lamb and Butternut Squash with Green-Lipped Mussel. This recipe is fortified with natural anti-inflammatories, which help dogs relieve joint pain and maintain optimal health. Composed of 41% Lamb, 20% of which is Fresh Lamb, alongside New Zealand Green-Lipped Mussel and a super mix of fruits and vegetables, it is another staple of our hypoallergenic dog foods.

Ready For Your Dog’s Bowl Makeover?

By looking for high-quality meat, clear ingredients and recipes that are actually nourishing, you can feel more confident about what you are putting in your dog’s bowl every day.

We like to keep things simple here, focusing on quality ingredients and meat-rich food made with your dog’s health and happiness in mind.